

ABOUT THE COWBOY CUP



MISSION
Our mission is to cultivate connection, recognition, and growth in the cannabis community through authentic experiences, educational opportunities, and a respected competition that honors the craft and the people behind it.

VISION
To help shape the future of cannabis through a focus on quality, integrity, and wellness—elevating craftsmanship, amplifying credible voices, and creating experiences grounded in education and community—while leading a new era where trusted competition, culture, and large-scale engagement converge.



COMMUNITY
At its heart, The Cowboy Cup is about community—the growers, processors, patients, advocates, and enthusiasts who continue to shape and elevate the culture. We celebrate the passion, resilience, and craftsmanship that drive this industry forward, creating a space where stories are shared, knowledge is exchanged, and connections are built. Whether you’re a legacy cultivator, a first-time attendee, or somewhere in between, The Cowboy Cup brings people together to honor the plant, the progress, and the people behind it.

CELEBRATION
At The Cowboy Cup, we honor the plant as both a tradition and a science—celebrating the craftsmanship required to cultivate, refine, and deliver truly exceptional medicine. From seed to final product, we recognize the care, precision, and expertise that go into every step of the process. This is a tribute to the growers, extractors, and innovators who are committed to quality, consistency, and integrity—raising the standard for what cannabis can be and the impact it can have on those who rely on it.
